Front Office, Disrupted

Update: 2019-09-26

Description

The explosion of streaming media offers fans unlimited access to sports and entertainment. So how can teams entice their audience to the events happening here and now? Sports Innovation cofounder and CEO Angela Ruggiero says success starts with understanding just how fans’ behavior has changed with the advent of digital technology — meaning, executives of sports companies and media outlets alike must be willing to completely rethink how they approach their marketing.

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Front Office, Disrupted

MIT Sloan Management Review

#box-pro-ellipsis-172671330579574{-webkit-line-clamp:2;}Front Office, Disrupted

Front Office, Disrupted

MIT Sloan Management Review

Front Office, Disrupted