Fueling Adventures: Kindling's Disruptive Snack Journey
Update: 2025-07-15
Description
The journey from a booming pancake empire to a new venture in protein-packed pretzels is not straightforward, but for Cameron Smith, it's a path paved with intentional growth and invaluable lessons. In this interview, the co-founder of Kodiak Cakes and now founder of Kindling discusses his strategic approach to building a brand, disrupting categories, and the evolving landscape of health-conscious snacking. He shares insights on community building, financial sustainability, and the relentless pursuit of innovation in the CPG space.
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