DiscoverPredicting The Turn w/ Dave KnoxHow a Gut Health Journey Turned Into a Beverage Brand Revolution
How a Gut Health Journey Turned Into a Beverage Brand Revolution

How a Gut Health Journey Turned Into a Beverage Brand Revolution

Update: 2025-05-20
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In a crowded beverage market dominated by sugary, traditional options, Halfday is carving a new path with its prebiotic-infused iced teas. I sat down with co-founder Mike Lombardo to hear the story behind the brand's creation and growth, starting from a personal health journey to a successful product on shelves nationwide. In this interview, we dive into Halfday’s origin story, its innovative approach to flavor and health, and how the brand is challenging industry norms.

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How a Gut Health Journey Turned Into a Beverage Brand Revolution

How a Gut Health Journey Turned Into a Beverage Brand Revolution

Dave Knox