🎙️ Fun with Funnels: Mastering the Marketing Funnel from TOFU to BOFU | Brand of Brothers

Welcome to another episode of Brand of Brothers with Doug Berger and Johnny Diggz, where we’re breaking down the layers of the marketing funnel—from top-of-funnel (TOFU) to middle (MOFU) and bottom (BOFU). If you're in marketing, branding, or just funnel-curious, this is the episode for you.

🔥 In this episode:

• What is a marketing funnel—and why should you care?
• The role of the Ideal Customer Profile (ICP) (no, not Insane Clown Posse… well, maybe both)
• How awareness campaigns work using display ads, billboards, OTT streaming ads, and even cold outreach like direct mail
• Why engagement and intent signals matter when transitioning from TOFU to MOFU
• How conversion campaigns turn leads into customers—and customers into advocates
• Real-world insights on running campaigns via Hulu, Roku, YouTube, and more
• The importance of nurture marketing and post-purchase reinforcement

💡 Whether you're a brand strategist, startup founder, or a CMO refining your sales funnel, this episode offers actionable insights and some good laughs.

🎧 Listen now to understand how to:

• Attract your ideal audience
• Engage them meaningfully
• Convert with confidence
• And retain them through nurturing and advocacy

Presented by Remixed, the full-service branding agency that helps companies craft, launch, and grow brands that convert.

🎶 Music by PRO.
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