In this episode of the Entrepreneur Strategy Series, two investors describe best pratices for entrepreneurs who approach investors for funding.

One excerpt from Abby:
What I will say is that it's like investors aren't investing in ideas. So just having a great idea is not enough. It's not something that anyone is going to invest in, unless it's like someone who knows you really well, but then they're not really investing in the idea, they're investing in you.

From Naomi:
I think I echo a lot of everything that Abby said and I think notably she touches on two really critical components that are helpful to just understand before you jump into it. One is kind of what is the typical pre seed evaluation framework which Abby touched on via we're making a bet on you. We're really thinking about the founder first, so I'll touch on that in a moment. The second one, it's actually a common pitfall, is really trying to pitch the business or why it's such a great idea versus pitching an investment opportunity.

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