GHIA: A Non-Alcoholic Aperitif That Keeps you Clear Eyed and High Minded with Melanie Masarin, Founder + CEO
Description
GHIA is a new non-alcoholic apéritif inspired by the Mediterranean and made entirely of botanical extracts that give you all the highs of life without the booze. GHIA tastes like summer on the rocks, featuring notes of nostalgic florals, earthy botanicals and a clean kick of citrus. In this episode we speak with Masarin, Founder and CEO of GHIA and get into: 1) The origin story GHIA and how it’s creation was inspired by her childhood summers near the Mediterranean 2) What is a Aperitif and what are the ways you can drink it 3) What are the health benefits of products like GHIA 4) How to launch a new non-alcoholic beverage and expand the category of non-alcoholic options 5) Why creating a strong brand is so important in engaging people your trying to connect with 6) Why providing non-alcoholic options is vital to making everyone feel included at social gatherings.
United States
