Gaining a Critical Edge in the Highly Competitive Fintech Sector: a Blindspots Podcast
Description
One of the key ways Galileo has differentiated itself in this highly competitive market is by putting their team’s deep expertise at the core of their brand. As they say, “Financial technology begins and ends with humans” — a concept that speaks to their pivotal role as trusted guides helping innovators successfully navigate a complex and ever-changing landscape.
The insights from win-loss interviews help Galileo capitalize on the potential of this role. It is only by having a deep and accurate understanding of their customers that they are able to deliver exactly what those customers need exactly when they need it.
Two of the architects behind Galileo’s win-loss program joined us on the Blindspots Podcast to share their story. Sheri Chin, CMO — Head of Marketing, and Sarah Spagnola, Senior Director — Demand Generation talked about why they launched a win-loss program, how they use win-loss insights now, and what they see for the future.
United States
