Garlic growers find marketing strength in a co-operative business model with Phil and Dave of Braidwood Garlic Growers Co-operative
Update: 2021-05-10
Description
Braidwood Garlic Growers Co-operative
Farming Together Program Manager Amanda Scott speaks to Phil Shoemark and Dave Ellis of Braidwood Garlic Growers Co-operative.
With a grant deadline looming, the group formed a co-operative very quickly. Members have since benefitted from the co-op’s marketing strength and greater access to a growing market. Phil and Dave speak about the importance of finding people with different strengths to drive the co-op and why ‘people skills’ are critical.
Topics covered:
- Forming a co-operative with a deadline: Making it happen fast with a clear objective
- How the co-op model provides economic return and collective marketing strength
- The impact of COVID 19
- The purchasing of collective commercial equipment
- Disseminating information with members through a newsletter
- Navigating difficult personalities: finding common ground
- Find a mediator with good people skills and following meeting procedures
- Different way of communicating with members
- Making it work: You have to have a strong goal, enthusiasm, and enough members and expert advice.
- Following a holistic management framework: What are you really trying to do?
- The growing garlic market
- You need four people with the following strengths: Finance, Marketing/Sales,
- Production, a People skills
Resources:
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