Gary Vaynerchuk (a.k.a. “Gary Vee”)

Short version: Gary Vee is a serial-entrepreneur, investor, media personality and thought-leader on marketing and culture. (Wikipedia)

Here are the key themes of how Gary approaches artificial intelligence (AI) and how this applies to someone like you building an AI/SEO agency (NinjaAI.com) + web projects.

1. AI is inevitable — you don’t get to opt out.

• Gary says: “Technology doesn’t care about your opinions; it just keeps moving.” (LinkedIn)

• He frames AI as a wave like the tractor, the Internet, etc: you either surf it or you get crushed. (Gary Vaynerchuk)

• Translation for you: The market for “AI + SEO + web projects” isn’t a nice-to-have; it’s becoming a must-have.

2. Use it as tool + lever, not just hype.

• He uses AI (like ChatGPT) as a “strategy thinker” rather than a shallow “create content for me” tool. For example, he asked ChatGPT to explore whether clean-shaven faces might trend again for marketing insight. (Fortune)

• He emphasizes you need to get good at AI now, train yourself and your team. (Gary Vaynerchuk)

• For your agency: It means building internal processes around AI usage (not just plugging in tools) so you become more efficient, thoughtful, and competitive.

3. Human skills + creativity matter more than ever.

• While Gary is bullish on AI, he stresses that human creativity → context → emotional intelligence retain the edge. He notes that jobs will change, but humans that adapt win. (LinkedIn)

• For your work: Don’t assume AI will replace you — frame your agency’s value on what AI enables, not what it removes. Make “human-plus-AI” your differentiator.

4. Attention, speed & micro-niche are strategic advantages.

• In videos he argues marketing is evolving fast, and “speed” and “attention” are major competitive advantages. (YouTube)

• He also predicts virtual/AI influencers will become a large part of the future. (LinkedIn)

• For you: You might build frameworks around “attention leverage” in AI-driven content/SEO rather than just “AI tools for automation”.

5. Execution beats perfection — you must systemise.

• Gary emphasises that many get stuck in fear or analysis paralysis. He’s blunt: “If you’re not using AI in your daily life, you’re making a huge mistake.” (Gary Vaynerchuk)

• That means your agency needs not just talk about AI, but have operational systems to meaningfully deploy it.

Since you’re building an AI/SEO agency + other AI/web projects, here’s a high-impact playbook (systemised) inspired by Gary’s thinking:

Framework: “AI Accelerate”

• Input: Data, content, tools you currently have (clients’ websites, keywords, AI models you use, team skillset).

• Decision points:

  1. Which repetitive tasks can AI automate (e.g., keyword research, meta tags, content drafts)?

  2. Where does human insight add the most marginal value (brand voice, strategy, creative gaps)?

  3. How do you measure attention & outcome (traffic, conversions, click-through rates) rather than just “we used AI”?

• Outputs: New client deliverables (faster), new services (AI-driven SEO audit, AI-powered content creation + human polish), internal time saved (so you scale).

Operational steps to systemise:

1. Audit your tech stack: What AI tools are you already using? Which are redundant or missing?

2. Create an “AI playbook”: Document how your agency uses AI for each service — tasks, roles, steps, review points.

3. Train your team: Establish weekly sessions where you test a new AI tool or prompt, evaluate results, and integrate good ones into the playbook.

4. Differentiate by human-plus-AI value: Position your service not as “we use AI” but “we use AI + human strategy to dominate specific niches/attention channels”.

5. Measure and iterate: Collect metrics (time saved, traffic lift, conversion lift) for each AI-integrated service. Use that data to refine your playbook and present proof to prospects.