Gary Witt & JR Lockwood: Incredible Stories behind the PABST Theater Group and Green Monké one of the fastest growing infused sodas in the country
Update: 2025-09-17
Description
Interested in incredible business stories? How bout' the Milwaukee music scene? We've got you covered.
Gary Witt who took the PABST Theater Group from one theater that was losing (a lot of) money back in 2002 to a group of 6 venues that now does over 800 shows a year in the Milwaukee area.
JR Lockwood through a lot of trial & error and hustle has taken Green Monké from zero to a national leader in the hemp beverage category, available across the country and is now the official THC infused beverage partner of the PABST Theater Group.
We cover:
- Origin story of the PABST Theater Group
- Origin story of Green Monké
- Why they came together
- JR's return to Milwaukee
- The Milwaukee Music scene and Gary's best stories
- What MKE can do better as a city
- And more!
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