Gemma Joyce of Brandwatch: How to Tap Into Data-Driven Storytelling
Update: 2021-07-06
Description
Gemma Joyce is the senior content manager at Brandwatch, a digital consumer intelligence platform that helps brands understand their customers. Gemma shares her approach to data-driven content, particularly on why they focused on consumer trends early on to generate buzz, and how she goes about building out a narrative around the owned data that Brandwatch has available.
Comments
In Channel