DiscoverDemandistGemma Joyce of Brandwatch: How to Tap Into Data-Driven Storytelling
Gemma Joyce of Brandwatch: How to Tap Into Data-Driven Storytelling

Gemma Joyce of Brandwatch: How to Tap Into Data-Driven Storytelling

Update: 2021-07-06
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Gemma Joyce is the senior content manager at Brandwatch, a digital consumer intelligence platform that helps brands understand their customers. Gemma shares her approach to data-driven content, particularly on why they focused on consumer trends early on to generate buzz, and how she goes about building out a narrative around the owned data that Brandwatch has available.
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Gemma Joyce of Brandwatch: How to Tap Into Data-Driven Storytelling

Gemma Joyce of Brandwatch: How to Tap Into Data-Driven Storytelling

Tom Whatley