Gemo Wong, HAO Studios - Lessons From Designing Footwear and Apparel for Nike, Jordan, and Travis Scott
Update: 2024-01-26
Description
Time Stamps:
- (1:02 ) - Introduction to Gemo and his early career at streetwear brands and then Nike
- (4:33 ) - Gemo's career at Nike, his proudest accomplishments, and Nike's creative design process
- (7:54 ) - Gemo's experience working on special projects for Jordan brand
- (11:51 ) - How Nike has changed over the last fifteen years, their current challenges, and the evolution of Jordan brand
- (17:03 ) - What we can learn from decisions made at brands like New Balance, ASICS, and Hoka
- (19:02 ) - How brands like Reebok, Li-Ning, and Anta compete for athletes
- (24:21 ) - Gemo starting HAO Studios and working with Travis Scott, Ivy Park, and Jimmy Butler
- (29:52 ) - Gemo's own apparel brand Volley Club and his love for the Chicago Bulls
- (33:59 ) - How the resale market has impacted the broader sneaker world over the last few decades
- (40:34 ) - Underserved female customers in the sneaker market and the rise of non-traditional sneakers
- (45:38 ) - Closing thoughts from Gemo and where to find HAO Studios
Find Gemo and HAO Studios:
- On their website = https://www.haostudios.net/
- On LinkedIn = https://www.linkedin.com/in/gemo-wong/
- On Twitter = https://twitter.com/GemoWong
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- On our website = https://neustreet.com/
- On Twitter = https://twitter.com/realneustreet
- On Instagram = https://www.instagram.com/realneustreet
- On TikTok = https://www.tiktok.com/@neustreet
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