Gen Z Ditches Coffee, Embraces Electrolyte Waters
Update: 2025-12-28
Description
Gen Z is embracing electrolyte-infused waters, leading a 66% sales surge this year. Ocados survey reveals one fifth of respondents have swapped hot drinks for these vitamin-infused options, with Gen Z leading the trend at 36%. Popular brands like Punchy gain traction, aided by endorsements from athletes. The shift towards functional ingredients for hydration is on the rise, especially during busy and cold months.
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