Gen Z Shopping: Retailers Invade College Campuses
Update: 2025-09-07
Description
College campuses are the new retail battleground! Major brands like Pacsun, Bath & Body Works, Wawa, and even Buc-ee's are setting up shop where Gen Z lives and learns. With Gen Z's global spending power predicted to hit a staggering $12 trillion by 2030, retailers are ditching traditional malls to build brand loyalty early. From pop-up shops to campus delivery lockers, discover how companies are creatively catering to the next generation of consumers, making it easier than ever for students to shop without leaving campus.
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