GenAI 3 - Customizing ChatGPT for Your Business (ft. Sarah Marie Thiessen + Ziggy the GPT)
Description
Host Vedant Akhauri sits down with Sarah Marie Thiessen, founder of Wild Love Media. She's a wedding photographer and videographer with 12 years of experience. Her specialty is destination and adventure photography, and documenting unique love stories and travels. Sarah is also the host of The Wild Love Story Podcast, where she dives deep into couples' romantic journeys, relationship challenges, and wedding planning tips.
As part of our miniseries on Generative AI, Sarah shares her incredible journey of transforming her wedding photography and videography business, Wild Love Media, with the help of her personalized GPT assistant, Ziggy. Discover how Sarah, initially a skeptic, leveraged ChatGPT to build her Wild Love Story Podcast in just one day, from naming to scriptwriting!
This episode is a must-listen for any business owner, entrepreneur, or creative looking to understand the practical applications of AI in their daily operations.
We discuss:
- Sarah's AI Transformation: Hear how Sarah evolved from skepticism to fully integrating ChatGPT into her business over six months, learning that it's a "mirror of what you ask".
- Hear from Ziggy, her AI Assistant: Hear directly from Sarah's custom-named GPT, Ziggy, who acts as a personal business CEO, mirroring her energy and providing a structured, prioritized approach to her work.
- Strategic AI Programming: Sarah details how she initially programmed Ziggy with comprehensive information about her business, goals, financial situation, schedule, skill set, budget, and even future aspirations like starting a podcast.
- Everyday Business Optimization: Explore how Ziggy and GPT models can assist with content creation, planning, streamlining processes, drafting client emails in seconds, brainstorming new ideas, and suggesting powerful marketing software.
- Automated Organization & Scheduling: Get an inside look at how Ziggy and GPT models can generate a balanced daily schedule, covering content creation, marketing, admin, and even automatically tracks project progress, saving immense mental effort.
- Navigating AI Limitations: Sarah candidly discusses the challenges of AI, including privacy concerns with personal stories, the risk of hallucinations, and the growing issue of content "parroting" leading to a lack of genuine content evolution.
- Ethical AI Use & Future-Proofing: Sarah's crucial advice is not rely on ChatGPT to run your entire business. She advises to use it as a powerful assistant for long-term planning, structuring, and organizing data. Also to maintain transparency and infuse your own authentic content to avoid plagiarism and ensure sustainability
You can find Sarah's work at www.wildlovemedia.com and on Facebook, Instagram, TikTok. You can find The Wild Love Story playlist here on YouTube.
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