Troy welcomes Tai Goodwin, CEO of That Marketing Team, to discuss all things marketing including how we can use quizzes to generate more leads, and creating the right strategy to find your audience. Tai talks about how having your audience identify personally with your brand goes so much further than just trying to be everywhere, and she explains what she means when she says she’s “chasing excellence.” If you’re looking for some great marketing tips that you can implement today, tune in.

Key Takeaways:

• What happens when you promise too much and don’t deliver on your promises?
• How Tai and her team at That Marketing Team help people determine what they should pour their investments towards in order to get a good return.
• The importance of creating the strategy to find the right audience.
• Tai talks about what she calls being “Facebook rich and profit poor” and how she turned that around.
• How to get people to write testimonials.
• People are paying for your skills that you’ve already mastered over the years.
• Tai shares how you can work with her even further and continue your marketing growth.