Generational Digital Shifts in Kenya: A Conversation with Mark Kaigwa (Part 2)
Update: 2024-01-10
Description
In the second part of my interview with Kenyan digital and marketing strategist, Mark Kaigwa, we go into a deep dive around generations shifts in the Kenyan online space. Millennials, once the only generation with claims to being digital natives, have been usurped by Gen-Z. And ironically, they too have begun to adopt similar critiques of Gen-Z to those that they themselves experienced at the height of their digital output. We explore these dynamics, and many others, in greater detail.
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