Generational Grit Part 4: The Road to U.S. Xpress
Description
In Part 4 of our Generational Grit Series, FreightWaves Founder and CEO Craig Fuller sits down with his father, Max Fuller, the visionary founder of U.S. Express, for a deeply personal and revealing conversation. Max shares the untold story of his turbulent relationship with his own father, Clyde, an intimidating yet ultimately generous figure who played a pivotal role in Max’s early career. Discover how a broken-down car led to an unexpected reconciliation and a life-changing opportunity.
But the grit doesn’t stop there. Max opens up about the dramatic sale of Southwest Motor Freight, his father’s company, and the shocking events that unfolded under a new, deceptive owner. Witness the strategic genius and sheer determination that led Max to walk away from that chaos and, against all odds, lay the foundation for not one, but two trucking powerhouses: U.S. Express and Covenant Transport. This is a raw, honest look at the resilience required to build a legacy in the world of freight.
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