Geoffrey Moore On How To Win As A Best-in-Class Net Dollar Retention Enterprise
Description
In the legacy B2B technology perpetual license business model new customer acquisition was king. But, the license model has now been fully eclipsed by the subscription economy. Today, top performing enterprises are shifting from new customer acquisition to now focusing on driving value realization for existing customers and, as a result, driving customer retention and expansion.
In this episode, host Ross Fulton chats with Geoffrey Moore, renowned author, speaker and advisor to the enterprise technology world, about what it takes to hit those performance benchmarks and win in today’s recurring revenue economy.
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- Learn how you can integrate your customer lifecycle to accelerate value realization and best-in-class NDR
- Discover the 6 key disciplines to mastering customer value realization
- Learn 5 proven steps to aligning Sales & Customer Success around value selling and success
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