In this special show, Nicole Brown is joined by Jesse Campbell and Jo Williams to share the story behind the Georgie Campbell Foundation, created in memory of the much-loved rider who passed away in 2024.

The foundation focuses on two core goals: improving safety in the sport of eventing and providing meaningful support to young riders as they build their careers, the kind of opportunities that a young Georgie herself would have found invaluable. From funding frangible devices and supporting safety research to mentoring riders with bespoke competition and business plans, the foundation is determined to turn loss into a lasting legacy.

Jesse and Jo explain how the idea came to life, the initiatives already underway, the fundraising efforts, and how the eventing community has rallied behind the cause. They also share details of the first beneficiary programme, open to applications this year, to support the next generation of event riders.

Highlights:

• The vision for the Georgie Campbell Foundation: safety and rider support
• How Georgie’s values and character are shaping the programme
• Frangible devices, safety research and rider education
• Fundraising initiatives, from Hiho Silver’s Twig jewellery, to events at Burghley
• The first beneficiary programme and how to apply
• The role of the eventing community in carrying Georgie’s legacy forward

Guests:

• Jesse Campbell, 5* event rider, husband of Georgie Campbell and Co-founder of the Georgie Campbell Foundation
• Jo Williams, Sister of Georgie Campbell and Co-founder of the Georgie Campbell Foundation

Host:

• Nicole Brown

Find out more at: www.georgiecampbellfoundation.org.uk

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