Gestalt Psychology and Its Impact on Consumer Behaviour: IV – Common Region and Symmetry and Order

Gestalt Psychology and Its Impact on Consumer Behaviour: III – Figure and Ground

Gestalt Psychology and Its Impact on Consumer Behaviour: II – Proximity and Similarity

Gestalt Psychology and Its Impact on Consumer Behaviour: I – Closure and Continuation

Gestalt Principles

The Less You Get The More You Want and The Urge to Get it Right Now

The Power of Subconscious Mind, and Its Impact on Our Buying Decision

What You Say, and How You Say It, is Just What Makes A Difference

Social Proofing and Validation

The Anchoring Effect

More Options More Confusion

Market Norms v/s Social Norms

The Zero Psychology

The Marketing Gimmick, the Perception of Value Addition

Consumer Behaviour

How Consumers Perceive the Brand

How Perception Influences Consumer Behaviour?