Giving context to top news from across alcohol through the reporting and research we've conducted at Sightlines:

1. Better understand the THC consumer

Sightlines insights have showcased how people who use cannabis also drink alcohol and what that could mean for sales of some categories. We'll also explore new data about who's using THC products.

How Cannabis Use Could Impact On-Premise Drink Purchases

https://www.sightlines.news/analysis/how-cannabis-use-could-impact-on-premise-drink-purchases

Changing Perception of Alcohol, Cannabis Highlight Why Teens Choose Vices Differently

https://www.sightlines.news/analysis/changing-perception-of-alcohol-cannabis-highlight-why-teens-choose-vices-differently

2. Everything is energy

Keurig Dr Pepper recently announced plans to acquire Ghost Beverages, makers of one of the best-selling energy drink brands in the country. Looking past a $1 billion price tag, this move explains how companies see the energy category and its many different potential customers.

Even Non-Alcoholic Drinks Thrive by Offering a "Buzz"

https://www.sightlines.news/analysis/non-alcoholic-drinks-thrive-by-offering-a-buzz

Drinkers Match Moods with Any Beverage, So Position Yours to Matter When It Counts

https://www.sightlines.news/analysis/drinkers-match-moods-with-any-beverage-so-position-yours-to-matter-when-it-counts

3. Do these non-alcoholic beer moves add up?

Actor Tom Holland is swinging into the segment while Athletic Brewing is trying to capture more space in stores with 19.2oz cans. Meanwhile, more breweries are trying to carve out their own opportunities.

Slowly Expanding, Non-Alc Beer Category is Structurally Sound but Top-Heavy

https://www.sightlines.news/analysis/non-alc-beer-category-is-structurally-sound-but-top-heavy

Why a New Non-Alc Beer Bets it all on a Single SKU

https://www.sightlines.news/analysis/why-a-new-non-alc-beer-bets-it-all-on-a-single-sku

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