If you want high-dollar procedures done more often in your practice, this is the episode for you. Kiera specifies what needs to be in place, including skillset, morale, and language. This kind of case acceptance goes beyond the everyday appointments, and Kiera explains the difference.

Episode resources:

Subscribe to The Dental A-Team podcast

Schedule a Practice Assessment

Leave us a review

Transcript:

Kiera Dent (00:00 )

Hello, Dental A Team listeners, this is Kiera. And today I feel like this is my bread and butter. I feel like this is what Kiera Dent was made to do. And I cannot wait to teach you guys the secret to getting patients to say yes to those high dollar, high ticket cases. We're talking the 20, the 30, the $40,000 cases. But the great news is these principles can be applied to your smaller cases too, because I just think that like how to do this and this is what Kiera's really good at. And I have a practice that ⁓ implementing incorporating these tactics.

 

has been able to grow every one of their locations, multi-millions every single year. And people look at these practices, they see their stats and they say, how did you get these numbers? And they said, it all started the day we brought Dental A Team into our company. And that's just a huge testament to me, to the work that we do, to what our consultants do. And for anything, it comes from a passion of being able to help more patients get the dentistry that they need and deserve. So I just feel like there's so much fun to case acceptance and ⁓

 

It's not about selling, it's about words are free. And so let's use our words to the best of our ability. Let's use our words to the best experience for our patient. And let's help all of them have the trust, the clarity and the confidence to be able to say yes to those. You guys, Dental A Team is obsessed with helping you and your teams have more profitable practices, happier practices, happier teams, happier patients. We are obsessed with that. And our mission is to positively impact the world of dentistry in the greatest way possible.

 

and doing it in a tactical, practical, let's do this. So I really want you guys to hopefully take this on, take the system, take the tactics and help more patients say yes. And to just be proud of the dentistry you're able to do. Now, step one is you've got to be really, really good at dentistry. I can sell any dentistry. Like I feel like I'm a miracle girl for practices. I feel like there's easy ways to do this. But step one is we've got to have great dentistry. Otherwise our treatment coordinators and

 

our team and our patients that makes it very, very hard actually for us to want to sell dentistry. So step one of this is going to be you've got to actually do great dentistry. Okay, that's step one. So if you're not good at something, please don't sell it, go get good at it. But also please don't make it worse than it is. You might actually be a great clinician, but you don't give yourself the credit for that. So I'm on a mission to help the best dentists thrive, the best dentists do great dentistry and to help more patients.

 

So that's step one is I got to make sure that you guys are doing really, really, really good. Step two is getting patients to say yes, especially for these higher dollar ticket ⁓ items. We've got to make sure that we've got dialed in systems. ⁓ I use the example from Disneyland that people can feel perfection. And so does our team feel well oiled? And this means that our hygiene team is teeing up treatment. We're all looking for it. If our associate doctors are not doing this treatment and they're referring to our general doc, our, our owner doctor,

 

We've got to make sure all the associates and the hygiene team are trained on what to look for, how to present this, how to tee it up. Do we bring them back for consult? Can we diagnose it? What's the process for that? And if you want these high dollar procedures to be done more often in your practice, training your hygienist and your associates is one of the best investments of your time. So everybody's looking for it. We basically become a referring practice to our doctors that do these procedures. ⁓ I really do believe that

 

everybody. So hygienist looking for it. Hygienist should be the first person and this goes for all treatment planning, but we're going to dive it into these higher dollar ones because there is a little bit different on how we actually present the treatment plan. But all these first steps should be all parts of high case acceptance. Now just also give a little credibility. ⁓ Implementing these processes usually take for just general dentistry, it usually gets you up to a 75-ish percent acceptance rate up to 90.

 

Now, if we're higher than that, I know we might not be diagnosing as much as we need to, but in general dentistry, we should be cracking pretty high case acceptance. Now for my like 20, 30, 40, $50,000 cases, right around a 35 to a 45 % acceptance rate is going to be the targets we're looking for. And that is dollar for dollar, not one for one acceptance rate. So if that helps you guys, that's what we're going for. ⁓ But step one is do great dentistry.

 

Step two is believe in the dentistry. And then step three is going to be where everybody is speaking the same language. hygienists should be the first person to tee up all dentistry. They should be the one showing the x-rays, showing the intraoral photos, showing all of that so the patient can absolutely 100 % see what we see. We want that patient to be bought in. We don't want to just try and help them like, okay, like you might have this. We actually speak in the same terms as the rest of our patients.

 

⁓ In one practice what we did is we actually had the doctors tell us exactly how they diagnose treatment We as consultants recorded it on our phones and we had the whole team hear it and then we gave them all these recordings and the whole team has to listen to it and this was our fastest easiest way to get everybody up to par like driving into the office driving home from the office like listen to it in the office like you've got Christmas music playing but instead it's it's all the ways that we diagnose and describe this that way everybody says it the same way so the patients hearing it

 

multiple times in the exact same way. Now when the doctor comes in, there should be a handoff from hygienist to doctor. We call it the I creep. So introduce, compliment the patient, recap the treatment and say something personal. Hygienist, you want a fast exam? This is how you get it done. Doctors, you don't want to do that awkward dance of like, how do I get to know you without getting to know you, but I need to get to know you? This is how you do it. Introduce, compliment, that puts the patient more at ease, recap treatment already discussed, and then something personal about them.

 

Then doctors, we get them into a yes frame of mind. We're going to say, can I lean you back? Can I do a full exam on you? Yes, yes. You want to actually get them in the frame of mind of saying, yes. It's true psychology. Again, words are free. It's not manipulation. It is genuinely setting the stage to get a patient open-minded. They don't want to be at the dental office already. So how can I help them get into this higher frame of mind? Then after that, doctor's going to comprehensively diagnose. And then they're going to recap with what we call the NDTR handoff.

 

So next visit, date to return, time needed for appointment, re-care scheduled. This is going to be more for your general procedure. Then we take that, hygiene, then takes ordinal assistant, takes them up to the front office, say the exact handoff. Amalia's amazing up front. Dr. Smith wants to see Kiera back for that crown on the upper right. She wants to see her back for, you know. ⁓

 

an hour and a half and wants to see her in two weeks and she already has her cleaning scheduled. And then from there, the front office team picks it up. Let's get you scheduled in two weeks. I've got Monday or Wednesday, which works best for you. We need an hour and a half and then we go over financing. That patient has now heard this multiple times of the exact same