In this podcast episode I interview Steve Denny, a partner at Innovative Business Advisors and coauthor of the book You Don't Know What You Don't Know. 

This book details the steps you need to take to build a successful staging company that will net top dollar when you go to sell.

In this episode you will learn:

• how to get top dollar for your Home Staging Business
• what business advisors look for when deciding on the value of a staging company
• the difference between a Buyer who wants to own a job and one who wants to own a company
• what "owner freedom" means and how it impacts the value of your company
• 3 different "Buyer personas" and which is easier to sell to and finance
• why financing a Staging company may be easier than you think
• what 2 numbers you should be looking at every day
• how SCORE can help you with your business
• what Steve does as a Business Advisor for staging companies and how he is compensated