What is personal brand? Why does it matter? Most people think their work and talent will speak for itself – it won’t. Before you self-promote, you do need to think about how you want to show up in the world and how to leverage your talents and work to create new opportunities and connections. In this introductory episode, we define personal brand based on our years of experience working with leaders on their brands. We also share our ‘epiphany’ moments of when we realized we needed to figure out our own brands.