Chris Brogan defines a freak as those with a "tattoo-like obsession" with doing business their own way. His new book, "The Freaks Shall Inherit the Earth", plots the course for entrepreneurial success for these so-called misfits, laying out valuable rules for turning a passion into a sustainable business venture.

In this conversation with Neil Bearse, Chris explains: "When you finally decide to be a freak, when you decide to stop shaving off the weird edges... you are going to find more business value than ever before."