In this insightful episode of The Inclusive AF Podcast, hosts Jackye Clayton and Katee Van Horn sit down with Sheryl Daija, the brilliant founder and CEO of Bridge. Discover how Sheryl and her team are revolutionizing Diversity, Equity, and Inclusion (DE&I) practices across the corporate world.

We dive deep into how Bridge and the IMAX (Inclusion Maturity Assessment and Capability Building) framework are helping Fortune 500 companies, agencies, media platforms, and brands develop best practices for operationalizing inclusion. Sheryl shares her unique perspective on why organizational inclusion needs to be a priority, not just for the Chief Diversity Officer but for everyone in the organization.

Highlights include:

- The critical role of "Bridge" in standardizing DE&I definitions.

- Why every company should undertake an IMAX assessment to measure their inclusion maturity.

- The business impact of effective DE&I practices with real-world examples.

- How companies can strategically address missteps and setbacks in their inclusion journey.

- Insightful discussions on the intersection between marketing and DE&I initiatives.

Plus, hear personal anecdotes and expert advice on staying the course with DE&I to achieve both moral and business growth. Don't miss out on these key takeaways and forward-thinking strategies that can transform your organization!

**Connect with Sheryl Daija:**

Email: cheryl@wearebridge.com

Website: [wearebridge.com](http://wearebridge.com)

**Hashtags:**

#InclusiveAF #DEI #DiversityAndInclusion #BusinessGrowth #Podcast #SherylDaija #Bridge #IMAXFramework #WorkplaceInclusion #MarketplaceInclusion #InclusiveBusiness #CorporateDEI #DiversityMatters #InclusionStrategies #MarketingAndDEI

**Timestamps:**

[00:00 ] Introduction

[05:15 ] Sheryl Daija on standardizing DEI definitions

[12:30 ] What is the IMAX assessment?

[20:45 ] The importance of organizational inclusion

[30:10 ] Real-world examples and success stories

[40:25 ] Strategic advice for companies

[47:00 ] Key takeaways from Sheryl Daija

[49:57 ] Closing remarks

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