DiscoverAsk the Podcast CoachGetting More From Your Podcast Guests: Sharing, Branding, and Engagement
Getting More From Your Podcast Guests: Sharing, Branding, and Engagement

Getting More From Your Podcast Guests: Sharing, Branding, and Engagement

Update: 2025-11-15
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First up, I share some behind-the-scenes updates, including my recent move from a lifetime video hosting deal that went south to Voomly, and how AI tools like ChatGPT are helping me generate show notes and summaries more efficiently. We also discuss the mysterious rise of EM dashes in AI-generated writing—did anyone use them before AI took over our grammar?

We talk about what’s happening at Libsyn, including some big changes in leadership and strategy, and my insider thoughts about their direction and features (or lack thereof). If you’re as confused about Descript’s new billing system as I am, you’re not alone! We chat about the challenges podcasters are facing as media hosts race to add features and AI tools—sometimes at the expense of clarity or affordability.

Our special guest, Ray Arnott from Around the Layout, comes on to ask how to best encourage guests to promote their episodes. Jim and I brainstorm practical ways to make it easier for your guests—everything from pre-written social posts to follow-up routines and even link tracking so you know who your real MVPs are.

Sponsors:
PodcastBranding.co - They see you before they hear you
Basedonastruestorypodcast.com - Comparing Hollywood with History?

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Mentioned In This Episode

School of Podcasting
https://www.schoolofpodcasting.com/join

Podpage
http://www.trypodpage.com

Home Gadget Geeks
https://www.homegadgegeeks.com

Other Websites Mentioned

Voomly - Video Hosting

Descript

Buzzsprout

Captivate

Libsyn

Riverside

AI Goes to College

Featured Supporter: Shane from Spybrary
We interview spy authors, espionage historians and fans of spy books, spy movies and spy TV series! Check it out at https://spybrary.com/

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Getting More From Your Podcast Guests: Sharing, Branding, and Engagement

Getting More From Your Podcast Guests: Sharing, Branding, and Engagement

Dave Jackson, Jim Collison