Typical campus imagery—quads, tech centers, trees, residence halls, art studios, faculty being engaging, students being lively, and mascots being goofy—can make one school look like, well, any other. But what makes the photography of some institutions convey compelling stories? When should you plan a professional photo shoot and when should you use internal resources and crowd-sourced snapshots? Drone footage? Video versus still? This month we're joined by Jason Jones (of jonesFoto) and Bruce Cole as we explore what you need to know to successfully work with vendors and art direct photo and video shoots to effectively tell the story of your school.

GUESTS

• Jason Jones, lifestyle photographer and cinematographer specializing in higher education, jonesFoto
• Bruce Cole, Director of Operations, H·A ThirtyOne