Getting Thought Leadership Right – Lessons from Vendor Research
Update: 2025-10-31
Description
What separates real thought leadership from marketing noise in cybersecurity? Henry Rõigas, CEO of evisec.xyz, joins host Ronnie Jaanhold at the Nordic-Baltic Security Summit to explain how vendors can publish credible, evidence-based research that earns trust instead of skepticism. Learn how to spot bias, apply data transparency, and use research as a tool for strategy — not just PR.
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