In this episode of Social Media Decoded, host Michelle Thames shares her top strategies for increasing visibility on Instagram in 2025. If you’ve been feeling stuck or unsure about how to grow your presence on this ever-evolving platform, Michelle has you covered with actionable tips for Reels, carousels, Stories, and profile optimization. Tune in to learn how to show up in front of the right audience, build trust, and drive meaningful engagement—all while avoiding burnout.

What You'll Learn in This Episode

• Why visibility is crucial for success on Instagram in 2025.


• The best Instagram strategies Michelle is using and recommending to clients right now.


• How to create scroll-stopping Reels without overcomplicating the process.


• The power of carousel posts and how to structure them for maximum engagement.


• Tips for leveraging Stories to connect with your audience and build trust.


• How to optimize your Instagram profile for discoverability and conversions.


• Time-saving tools and techniques to stay consistent without burning out.

Key Takeaways:

1. Prioritize Reels: Short-form video is still king on Instagram. Use trending audio, share quick tips, and showcase behind-the-scenes content to boost visibility.


2. Master Carousel Posts: Treat them like mini blog posts. Start with a strong hook and end with a compelling call to action to encourage saves and shares.


3. Leverage Stories for Connection: Show the human side of your brand with behind-the-scenes peeks, polls, and Q&As. Consistency is key.


4. Optimize Your Profile: Ensure your bio clearly states who you are and how you help people. Use a link-in-bio tool to guide followers to your key offers.


5. Consistency is Essential: Plan content in batches, use scheduling tools, and prioritize quality over quantity to maintain a sustainable posting rhythm.

Links and Resources Mentioned in This Episode:

• Book a 1:1 Coaching Session with Michelle Thames: HERE


• Scheduling Tools: Later | Planoly


• Link in Bio Tools: Stan | Linktree

Join the Conversation
What Instagram strategy are you most excited to try? Let Michelle know by sharing this episode on Instagram and tagging her @michellelthames.

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