In this episode of Social Media Decoded, Michelle Thames takes you behind the scenes of two game-changing online event strategies: revamping an affiliate program and hosting a high-ticket webinar. Discover how these strategic approaches drove engagement, boosted community loyalty, and generated significant revenue. Plus, learn how community-focused events can strengthen relationships and build long-term success for your brand.

What You’ll Learn in This Episode

• How to revamp an affiliate program to drive engagement and empower participants.


• The strategies behind a successful high-ticket webinar that generated $45,000 in sales.


• Tips for boosting show-up rates through targeted email campaigns and social media outreach.


• How to create a sense of community with fun, engaging events like a Christmas Bingo Party.


• Key takeaways for executing flawless online events that connect, convert, and build loyalty.

Key Takeaways:

1. Engage Your Affiliate Program: Host a kickoff event, provide tools and support, and foster community through platforms like Slack to energize affiliates.


2. High-Ticket Webinar Strategies: Focus on addressing pain points, promoting exclusive value, and using strategic reminders to boost attendance and sales.


3. Community Events Build Loyalty: Non-sales-focused events, like a fun game night, strengthen relationships and remind your audience why they love your brand.


4. Details Make the Difference: Whether it’s an affiliate program or webinar, success comes from thoughtful planning, engaging content, and seamless execution.


5. Track Results: Measure show-up rates, sales, and engagement to refine your approach and maximize ROI for future events.

Resources Mentioned in This Episode:

• Michelle’s Marketing Services: Learn how to create impactful events tailored to your brand. Book a connection call here


• Tools for Event Promotion: Email campaigns, Slack communities, and social media strategies.

Join the Conversation
What’s your biggest takeaway from this episode? Share your insights on Instagram and tag Michelle [@michellelthames].

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If this episode gave you fresh ideas for hosting online events, leave a review and share it with someone who wants to level up their affiliate programs or webinars. Subscribe to Social Media Decoded for actionable strategies to grow your business and increase visibility.