Some of the most popular entertainment brands in the world are sports teams. With IP being king in theme parks these days, why don't we see more parks developing sports-themed attractions? I asked that question to the experts who have designed two of the leading examples of sports attractions in the world today - the team at JRA. JRA worked on creative design for Ferrari World in Abu Dhabi and the upcoming Steelers Country land at Kennywood, which will feature the record-setting nine-inversion Steel Curtain roller coaster. Joining me for the conversation are Randy Smith, the project director for Ferrari World, Rick O'Connell, the design director for Steelers Country and Shawn McCoy, the Vice President at JRA.

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