In this episode of “Spontaneously Candid,” Harjot turns the tables on accomplished advertising and marketing reporter, Jeff Beer – instead of him telling us a story we want to hear his. What are the key themes of his personal narrative? What drives him? What scares him? What is he proud of and what does he wish he could take back? If we were writing a full feature on Jeff Beer – what would the headline be? 

Jeff Beer, Staff Editor at Fast Company, covers advertising, marketing and brand creativity. He is one of the most well-regarded reporters covering our space, having written at the famed publication for years and for a suite of the industry’s top outlets prior, including Canadian Business Magazine, Marketing Magazine, AdAge, and Creativity Magazine. 

Jeff writes in-depth stories on the trends and brands reshaping and redefining the industry. With co-author Nicole Laporte, he recently wrote the cover story for Fast Company’s coveted “Most Innovative Companies” on Lebron James’ SpringHill Company. He is also the host/producer of Fast Company’s weekly video series, “Brand Hit & Miss.” 

In this episode, we’re the reporter and the reporter is our subject.