When navigating the uncertainties and hard times that accompany any entrepreneurial venture, it’s important to have systems in place to ensure we land on our feet and aren’t too overworked in the process. In the case of Ginni Saraswati, my producer on this podcast, and the Founder, and CEO of the podcast production company ‘Ginni Media’, she has worked to curate a team of individuals that take care of exactly that and help lighten the load for many content creators within the podcasting space. 

In this episode, we discuss what Ginni has learned as a leader in business and how her humble beginnings within the event management field taught her the value of being at the helm of something new. We also talk about how working with people that are aligned with your personal values enriches your professional journey, and Ginni gives advice on what other podcast hosts can do to better communicate themselves and actively listen to those who appear on their shows.   

To hear more, tune in to Episode 12 of What Didn’t Kill You!

Some Questions I Ask:

• Could you share what your company ‘Ginni Media’ is and how it came to be? (1:01 )
• What drove you towards the podcasting world? (3:19 )
• What does it mean for you to be out of alignment in terms of your business? (9:11 )
• How did you develop the principles and company culture that has attracted team members to ‘Ginni Media?’ (21:46 )
• Did you end up codifying your thoughts to get to where you are now or did they just naturally occur as you approached new ventures? (27:49 )
• When you first founded ‘Ginni Media’, was remote work something you had considered from the beginning? (37:50 )
• Have there been any challenges associated with living in the US as someone who wasn’t born here? (44:38 )
• How do you take the principles that are leveraged in business and apply them to a product that is content-based and less tangible? (57:24 )
• What is one piece of advice you can give to any budding or current entrepreneurs out there? (1:02:19 )

In This Episode You Will Learn:

• How running the LGBTQIA+ event space, ‘Bling’ informed Ginni’s decision making at ‘Ginni Media’ (5:56 )
• The experience that made Ginni reflect on her own sense of alignment within her professional life (13:04 )
• The complexities of entrepreneurship & Why we should listen when the universe is trying to tell us something (16:49 )
• How Ginni implements company culture in a virtual and geographically sparse workspace (33:46 )
• What moving to New York was like for Ginni as someone who’d lived in Australia for so long (40:46 )
• How Ginni’s push against traditionalism has influenced her throughout her career (46:55 )
• Ginni’s insights on podcast curation and what makes a successful communicator (52:05 )
• What Ginni’s ‘inner eleven’ refers to (1:00:04 )

Let’s Connect!

• What Didn’t Kill You - Instagram
• What Didn't Kill You - LinkedIn
• What Didn't Kill You - Website
• What Didn't Kill You - E-mail

Connect With Ginni Saraswati:

• LinkedIn
• Twitter
• Instagram
• Website - ‘The Ginni Show’ 
• Website - ‘Ginni Media’ 

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