Published on 05 Sep 2018. Michelle Phan is a digital pioneer, who trail-blazed the online beauty industry. Michelle’s beauty videos have been viewed more than 1 billion times, making her one of the most watched talents in the digital space.She has been featured on Forbes' 30 Under 30 list in the category of Art and Style, Inc’s 30 Under 30 Coolest Entrepreneurs and Fast Company’s Most Creative People in Business. Michelle was a creator and founder of Ipsy. In 2017, Michelle acquired EM Cosmetics from Ipsy. She is also the co-founder of Thematic, a free peer-to-peer marketplace that enables creators to find and use great songs from real artists in their videos. Today Michelle is here to share how to adapt to changing technology as an entrepreneur, the difference between being an "influencer" and a "creator" and what’s next for her now that she is “retired” from youtube.