Girls That Startup: How to Grow a Killer Newsletter
Digest
This episode of Girls That Invest focuses on the benefits of having a newsletter for your business. Maya, a solopreneur and well-being advocate, shares her experience and insights on building a newsletter, drawing inspiration from James Clear's success with his Atomic Habits newsletter. Sim, a seven-figure business owner, emphasizes the importance of long-form content in building trust and customer loyalty, highlighting the higher conversion rates of newsletters compared to social media platforms. They discuss strategies for growing a newsletter, including offering free resources, using Canva for creating PDFs, and leveraging social media platforms to promote it. Maya commits to launching her own newsletter, "Well-being with Maya," within six weeks, demonstrating the power of newsletters in expanding reach and building a strong community.
Outlines
Introduction
This Chapter introduces the topic of building wealth and the challenges faced by young people in today's economy. It highlights the importance of financial education and introduces MOBI, a financial education app designed to simplify investing.
Well-being with Maya
This Chapter features a conversation between Sim and Maya, a well-being advocate, about Maya's journey and her plans for the future. They discuss Maya's progress in building her online presence and her desire to create more consistent content. Maya expresses her passion for connecting with people and sharing her holistic well-being perspective.
The Power of Newsletters
This Chapter delves into the benefits of having a newsletter for your business. Sim and Maya discuss the success of James Clear's Atomic Habits newsletter and how it built a strong community and led to the success of his book. They explore the advantages of newsletters, including regular communication with your audience, strengthening relationships, enhancing trust, and repurposing content.
Growing Your Newsletter
This Chapter focuses on strategies for growing your newsletter. Sim and Maya discuss different methods for converting followers into subscribers, including using link trees, promoting the newsletter on social media, and offering free resources. They emphasize the importance of providing value to your audience and using tools like Canva to create engaging content.
Keywords
MOBI
MOBI is a financial education app developed by former Morgan Stanley investors. It aims to simplify financial education by providing jargon-free updates on the financial markets and offering handpicked stocks based on individual investment preferences. MOBI has consistently outperformed the S&P 500 by over 11.9% for the past four years.
James Clear
James Clear is a best-selling author and speaker known for his work on habit formation. His book "Atomic Habits" is a popular guide to building good habits and breaking bad ones. Clear's success is attributed in part to his newsletter, which he used to build a large and engaged audience before publishing his book.
Newsletter
A newsletter is a regular email communication sent to subscribers. It can be used to share information, updates, promotions, and other content relevant to a specific topic or business. Newsletters are a powerful tool for building relationships, enhancing trust, and driving conversions.
Well-being
Well-being refers to a state of overall health and happiness. It encompasses physical, mental, emotional, and social aspects of a person's life. Well-being advocates promote practices and strategies that contribute to a balanced and fulfilling life.
Solopreneur
A solopreneur is an individual who owns and operates a business independently. They are responsible for all aspects of the business, including marketing, sales, and customer service. Solopreneurs often leverage online platforms to reach their target audience and build their brand.
Canva
Canva is a graphic design platform that allows users to create professional-looking designs, including presentations, social media graphics, and documents. It offers a wide range of templates and tools, making it easy for users to create visually appealing content.
Atomic Habits
Atomic Habits is a best-selling book by James Clear that provides a practical framework for building good habits and breaking bad ones. The book emphasizes the importance of small, consistent changes over time and offers strategies for making positive changes in all areas of life.
Customer Loyalty
Customer loyalty refers to the tendency of customers to repeatedly purchase products or services from a particular brand. It is a key indicator of a business's success and can be influenced by factors such as customer satisfaction, brand experience, and value proposition.
Conversion Rate
Conversion rate is a metric that measures the percentage of visitors to a website or landing page who complete a desired action, such as making a purchase, signing up for a newsletter, or downloading a resource. It is a key indicator of a marketing campaign's effectiveness.
Short-form Content
Short-form content refers to content that is concise and easily digestible, typically delivered in formats such as social media posts, videos, and tweets. It is designed to capture attention quickly and provide a brief overview of a topic.
Q&A
What are the benefits of having a newsletter for your business?
Newsletters offer several benefits, including regular communication with your audience, strengthening relationships, enhancing trust, repurposing content, and driving conversions. They provide a consistent way to connect with your audience and build a loyal following.
How can I grow my newsletter?
You can grow your newsletter by offering free resources, promoting it on social media, using link trees, and providing valuable content. It's important to incentivize people to join and offer something they will find valuable.
What are some examples of free resources I can offer to attract newsletter subscribers?
You can offer free resources such as PDFs, checklists, guides, or templates related to your niche. For example, a well-being advocate could offer a free gratitude journal or a burnout checklist.
How can I use Canva to create engaging content for my newsletter?
Canva offers a wide range of templates and tools for creating visually appealing content, including PDFs, social media graphics, and presentations. You can use Canva to create engaging and professional-looking content for your newsletter.
Why is it important to focus on long-form content in addition to short-form content?
Long-form content, such as newsletters, podcasts, and blog posts, allows you to build deeper relationships with your audience and provide more in-depth information. It helps to establish trust and loyalty, which can lead to higher conversion rates.
How can I leverage social media to promote my newsletter?
You can promote your newsletter on social media by sharing links in your bio, posting about it on your stories, and running contests or giveaways. You can also use social media to highlight the value of your newsletter and encourage people to sign up.
What is the importance of owning your audience?
Owning your audience means having direct access to your subscribers through your own platform, such as a newsletter or email list. This allows you to control your communication and reach your audience directly, without relying on third-party platforms like social media.
How can I use my newsletter to drive sales for my products or services?
You can use your newsletter to promote your products or services by sharing exclusive offers, providing valuable information, and building anticipation. A well-maintained newsletter can be a powerful tool for driving conversions and increasing sales.
What are some examples of successful newsletters?
James Clear's Atomic Habits newsletter is a great example of a successful newsletter that built a large and engaged audience before the publication of his book. Many other businesses and individuals have also achieved success with their newsletters, demonstrating the power of this marketing tool.
What are some tips for writing a compelling newsletter?
Focus on providing value to your audience, use a clear and concise writing style, personalize your messages, and include a call to action. Make sure your newsletter is visually appealing and easy to read.
Show Notes
Welcome back to Girls That Startup, a weekly series where we spill the tea on how to create a seven-figure side hustle - because no one saves their way to wealth. You’re joined by Sim, a seven-figure business owner, and Maia, an entrepreneur in the making.
This week, Sim and Maia discuss the benefits of starting a newsletter and how to create one. They highlight the importance of regular communication with your audience, building stronger relationships, repurposing content, and increasing customer loyalty. They also emphasise the value of owning your audience through an email list and the potential for higher conversion rates. Maia expresses her excitement to start a newsletter and plans to use Canva for creating templates. They encourage sharing the newsletter on social media platforms like Instagram and LinkedIn. Overall, the conversation provides valuable insights and practical tips for starting a successful newsletter.
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'Til next week, team! 💖
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