I’m taking you behind the scenes of GITEX Global with someone who lives and breathes the energy that makes this event what it is. Daniela Muente, Global Marketing Director at GNX, joins me to share how the world’s largest technology showcase comes together, what drives its incredible growth, and why Dubai has become such a powerful crossroads for innovation.

GITEX Global isn’t just another tech conference. It’s where conversations about AI, sustainability, smart cities, cybersecurity, and digital transformation collide with real-world solutions and human stories. With more than 6,800 companies and over 200,000 attendees from across the globe, Daniela explains how her team brings this massive ecosystem to life every year—curating an experience that connects startups, enterprises, governments, and everyday innovators under one roof.

In this episode, Daniela reflects on how storytelling, community, and purpose shape the identity of GNX. We discuss how the event celebrates diversity in technology, why the Middle East is fast becoming a global tech hub, and what it takes to orchestrate an event that captures the imagination of the world.