This week, The Axis Effect sits down with Mike Aronow, CEO and Founder of Amplifyer.

With over 20 years in his industry, few know the importance of big data like Aronow, who formed Amplifyer to help companies utilize the data they have to build campaigns to reach their customers best. As he bluntly puts it, “Data doesn’t lie!.”

Aronow discusses how his past experiences have led him to the position he sits in today, effective tactics from successful startups, and how data differs from intuition.

To learn more, tune in to “Go Big or Go Home.”