How should accounting firms go to market today?

In this episode of Accounting for Innovation, Jody Padar and Matt Tait explore go-to-market strategies for accounting firms. They discuss the transformation from traditional "rainmaking" to contemporary market entry techniques, emphasizing the importance of defining service offerings and identifying ideal customer profiles. The conversation covers strategic pricing, the role of personal branding, and leveraging digital tools to attract and retain clients. 

In this episode, we cover:

• Traditional and modern sales strategies in accounting
• The importance of identifying and understanding ideal customer profiles
• Defining service offerings before approaching the market
• Strategic approaches to pricing and service packaging for different client segments
• Benefits of personal branding and building a digital presence for market penetration
• Challenges of transitioning from old-school practices to modern marketing techniques
• Advice on harnessing social media and content marketing for lead generation
• Considerations for accountants contemplating starting their own firms or buying into existing practices
• Impact of technological advancements on client expectations and service delivery

This episode is brought to you by Decimal and the Radical CPA.