Go-to-Market Plays #1: When To Do a Launch
Description
A lot of marketers think launch starts on launch day…and they’re very wrong.
In this new miniseries called Go To Market Plays, Daniel and Tamara break down go to market strategies in ten minutes or less. Tamara insists the best launches start months in advance, not just when you hit publish.
Plus, Daniel and Tamara talk about launch seeding. People put too much pressure on launch day when it should really include moments before and after, so you’re not relying on just one day. Tamara gives an example from the Notion AI launch, too.
And, how does being an early adopter of a product lead to brand loyalty? It’s all about how your product makes people feel.
If you’re looking to launch something soon and need to clean up the strategy for it, this is the episode for YOU…and it’s short and sweet. ⌛
Follow Tamara:
LinkedIn: https://www.linkedin.com/in/tamaragrominsky/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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