The Marketing Millennials

Tired of writing emails no one reads…or worse, emails no one clicks? Daniel and Jay break down an email tactic that’s stupid simple but wildly underrated: how using animated GIFs can instantly lift your click-through rates and make any email impossible to ignore. They explain why GIFs still outperform video in email, how to theme them for maximum relevance (especially during November–December), and how AI + free tools like Canva make creating them a three-minute job, even if you “don’t know what you’re doing.” They break down: > Why animated GIFs consistently boost click-throughs by 20% > The seasonal window where GIF performance skyrockets > How AI can create, crop, and embed GIFs for you instantly If you’re a Marketer looking for an easy way to boost email performance this quarter, this one’s for you. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

What happens when an engineer falls in love with marketing? You get Sorin Patilinet, the data-driven marketer reshaping how the world’s biggest brands think about creativity, effectiveness, and growth. After 20 years working in marketing science at Mars and PepsiCo, Sorin has one mission: to help marketers stop chasing vanity metrics and start measuring what actually drives results. He’s out to prove that great marketing is about more than just ROI. It’s about understanding human behavior. Sorin and Daniel dive into what it really takes to make marketing effective in 2025: from breaking silos between pricing, distribution, and brand strategy, to using neuroscience to craft ads people actually remember. If you’ve ever had to prove your marketing budget, defend your creative, or show the true impact of brand building, this episode will change the way you think about measuring success. Customer.io is an AI-powered customer engagement platform that helps teams turn first-party data into personalized messages at scale. It enables teams to easily create and send communications across email, SMS, push, in-app, and webhooks to drive engagement and growth. Today, over 7,800 brands trust Customer.io to power their messaging. Follow Sorin: LinkedIn: https://www.linkedin.com/in/patilinet/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What makes launches actually successful? Ramli John, Founder of Delight Path and B2B author, joins Tamara to break down how marketers can apply his approach to any big launch - from content to products to thought leadership - by focusing on transformation, not promotion. Instead of hitting publish and hoping for sales, Ramli built a paid Readers Club months before launch, tested his ideas like beta features, hosted a live virtual summit, and sold 77% of his books direct-to-reader…all while creating a loyal fan base that keeps growing long after release day. You’ll also learn: > How to use community and early feedback to build better launches > Why direct distribution beats every algorithm > The secret to making your content feel more human in an AI-driven world If you’ve ever wondered how to create demand before you launch or how to make your audience feel invested in your success, this episode is for you. Follow Ramli: LinkedIn: https://www.linkedin.com/in/ramlijohn/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/

What if you could increase your engagement before the year ends…without creating anything new? Daniel and Jay drop a content hack that’s stupid simple but insanely effective: how to use your “most” moments to crush year-end marketing. They reveal how to turn your existing data into scroll-stopping roundups (your most downloaded, most viewed, most shared) and why this psychology-driven approach works every single time. Plus, you can use AI to do all the heavy lifting in minutes. They break down: > Why “most” is the most powerful word in marketing > How to repurpose your top-performing content with AI > The end-of-year mindset every audience falls for If you’re a marketer, creator, or brand looking for a no-cost, high-impact way to finish strong in 2025, this one’s for you. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What if the “perfect” marketing career path doesn’t exist? Tamara sits down with Harvey Lee, a marketer who’s done it all (from launching the first Xbox to touring with rock stars) to unpack how curiosity, reinvention, and trying new things shaped his wildly nontraditional career. Harvey shares how to make sense of a “messy” resume and why most marketers are climbing the wrong ladder. And, what does it mean to define success?   He breaks down the difference between acquisition and alignment, how to find your transferable niche without boxing yourself in, and why the smartest marketers stop waiting for permission and start leading with action. If you’ve ever felt behind, burned out, or boxed in by your job title, this episode is a must-listen. Harvey’s advice will help you build a career that fits you…not the other way around. Customer.io is an AI-powered customer engagement platform that helps teams turn first-party data into personalized messages at scale. It enables teams to easily create and send communications across email, SMS, push, in-app, and webhooks to drive engagement and growth. Today, over 7,800 brands trust Customer.io to power their messaging. Follow Harvey: LinkedIn: https://www.linkedin.com/in/mr-harvey-lee/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

B2B content doesn’t have to be boring.  Just ask Adam McQueen, the mind behind Klue’s Compete Network, one of the first true B2B media arms built inside a SaaS brand. In this episode, Tamara flips the script on her former producer to unpack how Klue turned a traditional marketing team into a content powerhouse. Adam shares the early vision behind working with creators before “B2B influencer” was even a thing, how to design shows that are both entertaining and tied to business outcomes, and why the best marketing teams think like media companies. They also break down the behind-the-scenes of Ready for Launch, from concept to distribution strategy, and reveal the systems that make creative marketing sustainable for small teams. If you’ve ever wondered how to build content your audience actually wants (or how to prove the ROI of creativity) this conversation is your playbook. Follow Adam: LinkedIn: https://www.linkedin.com/in/adam-mcqueen-%F0%9F%94%8E-032a5b10b/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What if you could send an email to your entire LinkedIn following…without paying a dime or fighting the algorithm? Daniel and Jay are back with another Bathroom Break to drop a marketing hack you’ll want to steal: how to launch and grow a LinkedIn newsletter that actually drives conversions. Daniel reveals how The Marketing Millennials used this strategy to get 800+ event signups for free, while Jay shares the wild story of almost getting banned from LinkedIn for pushing it too far. They break down: > The exact steps to launch your own LinkedIn newsletter > Why it's the only thing on social media that beats the algorithm > How to repurpose your email content for maximum reach If you’re a marketer, creator, or founder looking for underpriced attention and inbox access without ad spend, this one’s for you. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What happens when a green owl, a handful of improv rules, and zero fear collide? You get Duolingo, the internet’s most unhinged, hilarious, and effective brand. Zaria Parvez is the creative force behind that chaos. As Duolingo’s first-ever social media hire, she helped grow the brand from 50,000 to over 16 million followers, turning a dusty owl costume in the office into one of the most recognizable (and meme-worthy) characters on the planet. She opens up about how she built a culture of creativity rooted in improv, boldness, and trust. She shares how her team turned social media into the heartbeat of the brand and why “fear is the most expensive mistake” in marketing. You’ll learn: > The wild origin story behind Death by Duo, the campaign that hit 1.7 billion impressions with no paid ads. > How Zaria uses improv comedy principles to fuel creativity, collaboration, and confidence. > Why giving social teams approval power and autonomy is the key to moving at the speed of culture. Whether you’re a marketer, creator, or someone who just loves a good brand story, this episode will change the way you think about creativity online. Acquired by Atlassian in 2023, Loom is an AI-powered video communication tool for work that lets users record and share videos quickly and easily. Loom helps teams stay connected across time zones and boosts productivity. Visit Loom.com for more information. Follow Zaria: LinkedIn: https://www.linkedin.com/in/zaria-parvez-645983140/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What if your ads aren’t failing because of your copy…but because of your landing page? In this episode, Daniel Murray sits down with Val Riley, VP of Marketing at Unbounce, to unpack why marketers are still wasting ad spend by sending traffic to homepages and generic pages that don’t match their message.  Val shares what Google’s latest update really means for ad performance, and how to future-proof your marketing with AI-powered landing pages. They dive into: > Why 52% of B2B PPC ads still link to homepages and how to fix it fast > How to create high-converting, channel-specific landing pages > What Google’s ad quality update means for marketers right now Plus, Val breaks down how her team at Unbounce uses AI and automation to speed up workflows, test faster, and build smarter, not harder. If you want better ads, better conversions, and a better handle on how AI is reshaping marketing, this one’s for you.  Generate more leads and sales with ⁠Unbounce⁠, the leading landing page platform built for marketers and agencies. Leverage AI-driven insights powered by billions of conversions to deliver better results - without increasing your budget or team size. Follow Val: LinkedIn: ⁠https://www.linkedin.com/in/valerie-riley-marketer/⁠ Follow Daniel: LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing/⁠ Sign up for The Marketing Millennials newsletter: ⁠www.workweek.com/brand/the-marketing-millennials⁠ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com⁠

What if your next big marketing win comes from making your website easier for AI, not people, to read?  Jay and Daniel look into the future of browsing with AI-powered tools like Perplexity’s Comet and ChatGPT’s Atlas. They reveal how these new browsers are changing the way people discover brands and what marketers need to do to keep up. From turning your site into answer-ready content to making it agent-friendly (yep, AI agents filling out your demo forms are real), Daniel and Jay break down: > Why PDFs and gated content could be killing your visibility > How to reverse engineer search prompts to get found > Simple tweaks to make your website more AI-scannable > What this all means for SEO, lead gen, and content strategy If you're a Marketer who wants to keep up with AI and even get ahead, this is the episode for you. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Marketers love to talk about great copy…but few actually know how to write it. Kate Mountz does. She’s one of the sharpest content marketers in the game, and in this episode, she and Daniel break down the mindset and mechanics behind writing that converts, connects, and actually feels human. They get into how marketers can use research to find real insights (not just filler), how to build a brand voice that scales, and why your quirks as a writer are the key to authenticity in a world full of AI content. Kate shares her journey from raising her hand to run social media at a startup to ghostwriting for founders and building entire content systems. She also explains how to keep your creativity alive when you’re publishing at scale and why doing the hard part of writing yourself will always be your marketing superpower. If you care about storytelling, brand voice, and creating content that actually hits, this episode will make you rethink how you write, research, and create. Acquired by Atlassian in 2023, Loom is an AI-powered video communication tool for work that lets users record and share videos quickly and easily. Loom helps teams stay connected across time zones and boosts productivity. Visit Loom.com for more information. Follow Kate: LinkedIn: https://www.linkedin.com/in/kjmountz/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Ever felt like your to-do list was running your life instead of the other way around?  This week, Tamara sits down with Erika from Trello, who went from being part of a 10-person product marketing team to leading a two-person powerhouse and somehow became more productive in the process. They unpack how to set real boundaries, build systems that scale (without burning out), and turn chaos into clarity. From choosing the right tools and saying no to endless Slack pings, to developing intentional rituals and co-creating SLAs across teams, Erika shares practical ways to bring sanity back to your workflow. If you’ve ever wrestled with a launch that didn’t hit its mark, struggled to get cross-functional buy-in, or wondered how to make your messaging actually resonate, this is the episode for you.  Follow Erika: LinkedIn: https://www.linkedin.com/in/erika-storli/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Ever feel like your content strategy is one chaotic flight away from crashing? This week on Bathroom Break, Jay and Daniel take off on a wild ride, literally and creatively. From chaotic airplane passengers and oversized in-flight pets to the real reason your content strategy is a disorganized mess, they unpack how to actually organize your creative output. Daniel shares how his team uses tagging, tracking, and writer’s room brainstorming to build a bank of high-performing ideas without losing their minds. Jay reveals his own battle with inbox chaos and canine co-passengers. If you're a Marketer who wants to get organized, this is the episode for you. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Tired of endless meetings, confusing handoffs, and feeling out of the loop? Feel like you need to get your team on board in a better way? Internal marketing might just be the most overlooked superpower in business. Daniel talks with Jesse Feldman, Product Marketing Lead at Loom. From using AI note-takers and video walkthroughs to running faster go-to-market campaigns, Jesse reveals how great Marketing starts inside your org, not just outside it. Jesse breaks down exactly how Loom uses its own product to build alignment across global teams, accelerate launches, and save hours of meeting time…all while keeping creativity and connection alive. She shares why internal communication might be the most underrated part of Marketing success. Daniel and Jesse also dive into the human side of Marketing: building empathy into leadership, making your team feel seen, and creating internal hype that drives better ideas from across the org.  If you’ve ever wondered how to connect with your team better so your brand can focus more on marketing and less on busy work, this episode is for you. Acquired by Atlassian in 2023, Loom is an AI-powered video communication tool for work that lets users record and share videos quickly and easily. Loom helps teams stay connected across time zones and boosts productivity. Visit Loom.com for more information. Follow Jesse: LinkedIn: https://www.linkedin.com/in/jessfeld/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What makes a product launch actually land? And why do so many fall flat? Daniel’s OUT, Tamara’s IN. She sits down with marketing leader Julien Savauge to unpack the difference between a launch and a go-to-market strategy, why most teams treat “launch day” as the end when it should be the beginning, and how great marketers use story to shift perception. So what matters more: release dates or momentum? Julien shares lessons from his time at Salesforce, Gong, and beyond, reveals why pre-launch momentum matters more than release dates, how to avoid internal misalignment, and why launches fail when they’re built from the inside out. If you’ve ever wrestled with a launch that didn’t hit its mark, struggled to get cross-functional buy-in, or wondered how to make your messaging actually resonate, this is the episode for you.  Follow Julien: LinkedIn: https://www.linkedin.com/in/julien-sauvage/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Think you’re sending too many emails? Spoiler alert: you’re probably not sending enough.  Daniel and Jay bust the email amount myth. They dig into why frequency and relevancy go hand in hand, why “unsubscribes” can actually be a good thing, and how send timing is wildly overrated. More emails = more engagement (when the content doesn’t suck).  And, do subject lines and emojis actually matter? They do, and testing them is a way to figure out what actually moves the needle.  If you're a Marketer who wants to lock in on email strategy, this is the episode for you. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How does a 125-year-old brand still manage to feel fresh?  Daniel talks with Dawn Hedgepeth. She shares her unfiltered take on modern marketing, brand love, and the art of staying relevant. From once dreaming of becoming a lawyer to now leading marketing for one of the most iconic brands in the world, Dawn reflects on two decades of lessons in curiosity, creativity, and change.  She dives into how Hanes continues to evolve - from influencer collabs and TikTok Shop to uncovering real consumer insights that drive product improvement.  Plus, how do you keep a 125-year-old brand meaningful? Dawn reveals how using empathy and curiosity are the basis of every good Marketing campaign. If you’ve ever wondered how to build brands with good bases and a great mission, this episode is for you. Acquired by Atlassian in 2023, Loom is an AI-powered video communication tool for work that lets users record and share videos quickly and easily. Loom helps teams stay connected across time zones and boosts productivity. Visit Loom.com for more information. Follow Dawn: LinkedIn: https://www.linkedin.com/in/dawn-hedgepeth/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

After years of digital everything, audiences are craving something real again…and Haley Janisch knows exactly how to deliver it.  As the Head of Creator Community at Kit, Haley has built experiences like Craft and Commerce and Kit Studios that connect creators beyond the screen. In this episode, Haley joins Tamara to unpack the art and strategy behind unforgettable events. They explore why offline connection matters more than ever, how to design experiences that stick in people’s minds, and the small details that make a huge difference. You’ll also hear the story behind ConvertKit’s Taylor Swift–themed studios, why vulnerability creates stronger communities, and how smart marketers should rethink the ROI of events. If you’ve ever wondered how to build moments people can feel (not just attend) this episode is your blueprint. Follow Haley: LinkedIn: https://www.linkedin.com/in/haley-janicek/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Want to grow faster on LinkedIn without burning out on daily posts? It’s all in the comments section.  Daniel and Jay share how a comment-first strategy helped The Marketing Millennials gain thousands of new followers in a single year, outpacing traditional posting.  Daniel reveals how LinkedIn’s new comment impressions feature signals a shift: comments can now generate as much or more reach than traditional posts. Comments can act like “mini-posts” inside someone else’s thread. Plus, how do you take advantage of adding images to your comments? Comments that have memes or quick insights perform better than text-only. They also give you a chance to test ideas in comments before committing to a full company post. If you're a Marketer looking to up your LinkedIn engagement, this is the episode for you. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What happens when a Microsoft marketer takes TikTok-style humor to LinkedIn?  Viral growth, 35K+ followers, and a whole new playbook for B2B content. Daniel sits down with Heike Young, content leader at Microsoft, former Salesforce veteran, and one of LinkedIn’s most recognizable creators. Heike has built an engaged audience by proving that professional content doesn’t have to be boring. Heike opens up about her journey: from editing For Dummies books and running social at Salesforce, to reinventing herself as a LinkedIn video creator who blends humor, relatability, and practical insights. You’ll hear: > Why low-fidelity, authentic content often outperforms polished, high-budget productions. > How to bring humor and personality into B2B without losing credibility. > The step-by-step playbook for individuals who want to build their personal brand on LinkedIn. If you’re planning on scaling your B2B brand through social content, this is the episode for you.  Acquired by Atlassian in 2023, Loom is an AI-powered video communication tool for work that lets users record and share videos quickly and easily. Trusted by millions of users across 400,000 companies, Loom is improving how teams communicate. Visit Loom.com and get started.  Follow Heike: LinkedIn: https://www.linkedin.com/in/heikeyoung/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com