295 - The Struggles of In-House Creative Teams with Jen Rapp, CMO of Superside
Description
In this episode, I sit down with Jen Rapp, CMO of Superside, one of the best marketers I know. We talk about how marketing has changed over the years and how the “digital age” means more touchpoints, more content, and more responsibility for brands. How can you get trained on new tools and keep up with them? How is AI going to affect our content?
Plus, we get real about working with creative teams: sometimes, there’s a disconnect between what marketers ask for and what creative can handle. How do you create a concept that’s realistic but also lets creative do their own thing?
If you’re interested in bridging the gap between marketing, creative, AI, ops, and more, this is the episode for you.
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LinkedIn: https://www.linkedin.com/in/jen-rapp-3234aa10/
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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