Go-to-Market Strategies: Reaching Niche Audiences
Update: 2025-11-20
Description
Build Mode podcast delves into go-to-market strategies for startups targeting niche customer segments. Isabelle Johannessen interviews Jas Schembri-Stothart of Luna and Andre Peart of Untapped Solutions, discussing their experiences from the 2024 Startup Battlefield. Luna, a well-being app for teenage girls, used direct school engagement to gather feedback and inspire brand ambassadors. Untapped Solutions, a platform for formerly incarcerated workers, overcame access hurdles by participating in speaking engagements and launching the National Reentry Coalition, now accessible in nearly every prison system.
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