GoPro CEO Nick Woodman on luck, AI and beating the competition
Update: 2023-11-13
Description
It was 2002 when entrepreneur Nick Woodman first set up his GoPro business, something he calls today "the realisation of a dream".
What was only intended to be a small, niche business offering a new way of filming for surfers, grew into a household name synonymous with action cameras for extreme sports, adventuring and capturing footage in all conditions.
In this episode Nick tells us about his 21-year journey with GoPro, how he deals with competition in the secctor, the company's ethos of helping creators do more, and his future plans for the brand.
In this episode:
- Nick's belief in 'a great deal of lucky timing'
- Why he was 'terrified' of hiring people at the start
- Nick's fear of competition and what he does to stay on top
- Plans for desktop video editing software, and AI to make editing easier
- 'Stay tuned' for new types of camera from GoPro
- Why being passionate about a business is key to success
For more news, interviews and analysis go to standard.co.uk/business.
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