Goal-Minded: How McGrath’s is Meeting its 10 Percent Growth Objective
Update: 2025-04-02
Description
In this vAuto podcast, Josh Orthel, director of sales for the Iowa-based McGrath Group and his vAuto Performance Manager Brian Kurtz discuss how the group is achieving its goal of 10 percent growth in new/used vehicle sales this year. Hear how Orthel and his team at the nine-store group right-size their used inventories and align pricing to balance gross/turn objectives. Also, Josh discusses how McGrath tightened their appraisal process to gain inventory acquisition efficiency. Finally, hear about their focus on key new vehicle metrics to drive turn and minimize holding expense.
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