The buzz: “Smart city applications must be aligned with where a city and its citizens want to go” (Daniele Loffreda). Like never before, businesses are leveraging Intelligent technologies to experience profit and purpose at the same time by helping the world run better, improving lives and growing business. Smart cities are on-board, using IoT, big data and predictive analytics to serve the global massive urban expansion. The experts speak. Rubens Costa, Philips Lighting: “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work” (Steve Jobs). Dante Ricci, SAP: “The purpose of our lives is to add value to the people of this generation and those that follow” (R. Buckminster Fuller). Stephen Jamieson, SAP: “The things you do for yourself are gone when you are gone, but the things you do for others remain as your legacy” (Kalu Ndukwe Kalu). Join us for Good Business At the Intersection of Profit and Purpose.