Peggy Smedley and Dan Gaylin, president and CEO, NORC, author, Fact Forward, talk about what brought him to the idea for his new book. He says he has a desire to help make sure our most important decisions are informed by good data and not led astray by faulty data.

They also discuss:

• Why the data ecosystem has become so messy.
• The four main data errors that anyone can commit and the ways to guard against them.
• How to create a data literate society.

norc.org 

factforwardbook.org 

(8/19/25 - 933)

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