In this episode, Marissa and Lior go deeper than “impostor syndrome” to unpack what it really takes to start serving at a high level—before you feel ready. They reframe confidence as a byproduct of action, emphasizing minimum viable expertise, outcome ownership, and the core CTO skill: figure-out-ability. You’ll hear how to shift attention from people to problems, protect your confidence with evidence folders, and use humility as a strategic advantage. Lior contrasts mastery with expertise, champions delegation and the “who, not how” muscle, and explains why most SMB clients buy results, not résumés. If you’re building a fractional practice, this is a practical, mindset-first blueprint for showing up, activating teams, and delivering measurable impact.

You’ll learn:

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  Shift attention from “who’s watching” to the problem—map outcomes, steps A→B→C, and watch impostor feelings drop.

  
  


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  Aim for minimum viable expertise, not mastery—know the next “rock,” name the gaps, and call domain specialists when needed.

  
  


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  Lead humans, not code—clients buy outcomes over résumés; build people leadership and the ability to activate teams.

  
  


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  Protect confidence—keep an evidence folder (“cookie jar”) of wins, quotes, and artifacts to review and reuse in marketing.

  
  


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  Scale with “who, not how”—delegate, cultivate figure-out-ability, and treat hesitation as curiosity to fuel innovation.

  
  

If you’re a Fractional CTO—or any kind of visionary leader—this conversation is a must-listen.

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