Since early December, Apple requires developers to publish privacy labels.

If you inspect the App Store, it says one month ago on Chrome, Google Search, and YouTube, among many others.

On December 7th was the last time Google updated its ranges of apps before the December 8th deadline Apple set for developers to adopt new privacy label disclosures to users on iOS devices.

The privacy label is filled out by developers' containing what data the app is tracking. This would give us an insight into what Google is collecting about users and how that user data is being used.

This label will be added to the App Store to increase transparency in the ways apps collect data. This gives more freedom of choice to align with more privacy-conscious Apps. 

The exciting part about all of this is 1-month has gone by, and there are entrepreneurs out there ready to offer and market new Apps to capture users that could have a strong sense of brand loyalty but find themselves to be a "switcher" because they value their privacy and data.

This label will introduce a new level of sophistication with unique points of thought about your brand positioning. In 2021, putting privacy into the center of your message will help you win new business on the App Store. 

Apple made a claim hoping other app stores copy the model, but  E-Foundation is a privacy-focused smartphone software company, and they already have this feature in their App Store since 2018. It can be downloaded to certain android phones or bought with it installed.

This is a good move for consumers, nonetheless. 

What will be included in the Privacy Label?

Your Physical Address,

Email,

Name,

Phone,

This can feed into the app developer, advertising analytics, product personalization.

This can include the habits that are linked to you too.

You Purchase History,

Financial Info,

Location,

Physical Address,

Contacts,

Photos,

Videos,

Search History,

Browsing History

This private information again can go to the app developer, advertising analytics, product personalization.

Next time you update your Google Apps on iOS. It will be a little more privacy-focused! 

That is a win for brand loyalty. Give a big thumbs up if that's the case!

FOLLOW ME ON INSTAGRAM, TWITTER, AND LINKEDIN BELOW!

Instagram: https://www.instagram.com/mikedzima/

Twitter: https://twitter.com/michaelzima

LinkedIn: https://www.linkedin.com/in/mikezima/